Yilite Gold King Strong Aroma Liquor 52% Vol 500ml Single Bottle
| Company Name | Kekedala Yijiu Supply Chain Co., Ltd. | Country/Region | China |
| Business Type | Wholesaler/Distributor | Company Size | 60 |
| Established | August 20, 2024 | ||
| Address | 新疆可克达拉市天山北路619号伊力特产业技术研发中心-科技研发大楼A区3楼3016室 | ||
| Main Products | Yili King Chicken Cylinder Cup Baijiu 52 ° 1*6 *(500 50)ml | ||
Kokdala Yijiu Supply Chain Co., Ltd.was established in September 2024 with a registered capital of 50 million yuan. Its registered address is No. 619 Tianshan North Road, Kokdala City, Xinjiang, at the Yilite Industrial Technology R&D Center. It is a core liquor circulation enterprise within the system of Xinjiang Yilite Industrial Co., Ltd. (hereinafter referred to as "Yilite").
As the core brand under Yilite,the company is the sole authorized national general distributor of "Yiliwang Liquor." It adopts a model of "brand authorization + omni-channel operation + supply chain collaboration," relying on Yilite's brand and production resources. The company focuses on value creation in the circulation process, deeply carrying Yilite's high-end liquor market expansion and brand value transmission. Following Yilite's red cultural genes, full-chain operational capabilities, "second entrepreneurship" strategy, and national layout strategy, it serves as a critical link between production and consumption. It achieves full-chain collaboration of "production-storage-logistics-sales," ensuring stable supply, controlling circulation costs, and enhancing product cost-effectiveness.
The company is mainly responsible for the nationwide circulation of Yilite's high-end product series, Yiliwang Liquor, including core products (Gold King, Blue King, Red King) and non-standard products (3-liter/5-liter large-capacity bottles, zodiac commemorative liquor). Its responsibilities include product marketing, brand management, channel management, and market promotion. As the core execution entity of Yilite's national development strategy, the company undertakes the critical task of breaking into markets outside Xinjiang with Yilite's high-end products. It is an important lever for Yilite's transformation and upgrade from a "regional leader" to a "nationally renowned brand." The company has established five centers (comprehensive, finance, marketing, market, and sales), leveraging Xinjiang as a base to expand nationwide. It has built a four-dimensional channel system of "online e-commerce + offline distributor network + tasting stores + catering partnerships," covering key cities in Xinjiang, major regional markets nationwide, and core consumption scenarios.
In the Xinjiang liquor market and the national mid-to-high-end regional specialty liquor market, relying on the Yiliwang Liquor brand,which carries the red gene of "Born in Jinggangshan, grew up in Nanniwan, marched tens of thousands of miles, and settled in Tianshan," the company differentiates itself from traditional high-end brands like Sichuan liquor and Guizhou liquor. It forms a unique cultural appeal at the level of cultural identity. Combined with the "Tourism Boosts Xinjiang" strategy, it strengthens the regional IP of "Xinjiang Gifts" and the recognition of the red cultural brand. Through "cultural activities + terminal deep cultivation," it consolidates its advantages, plans, and executes national brand activities for Yiliwang Liquor (such as the "King's Feather Forest" badminton challenge and the "Blue King Invitation · Thousand People Gathering" appreciation gala), further enhancing brand influence and consumer loyalty.
As the general distributor of Yiliwang Liquor under Yilite, the company is not only the"executor" of Yilite's high-end and nationalization strategy but also the "promoter" of Xinjiang liquor culture reaching the whole country. Relying on Yilite's production strength and red gene, the company has established an absolute advantage in Xinjiang's high-end liquor market through "exclusive authorization barriers, cultural differentiation advantages, and full-chain operational capabilities," and is gradually breaking into the national market.
In the future, with the in-depth advancement of the"Belt and Road Initiative" and the "Tourism Boosts Xinjiang" strategy of the autonomous region, the company is committed to becoming a benchmark enterprise in the field of regional specialty liquors nationwide, promoting Yiliwang Liquor's growth from "Xinjiang high-end liquor" to a "nationally renowned brand."
Send Inquiry
