Introduction to the Current Market Situation of PVC Flooring at Home and Abroad
1、国外尤其欧美卖得火，占比达三成、还在快速增长
Foreign countries, especially Europe and America, are selling well, accounting for 30% and still growing rapidly.
PVC地板是目前世界上非常流行的一种新型轻体地材。PVC地板起源于欧洲，20世纪30年代美国开始工业化生产，发展历史不过百年，是在欧美及日韩等国家十分风靡的建材。
根据Tarkett统计，2022年北美地区弹性地板（PVC地板为主）销售量约占全球总市场规模的38.1%，欧洲地区弹性地板销量约占全球市场规模的33.3%。整体来看欧美地区市场份额占到全球市场份额的70%以上。
PVC flooring is a new type of lightweight flooring material that is currently very popular in the world. PVC flooring originated in Europe and began industrial production in the United States in the 1930s, with a development history of only a hundred years. It is a very popular building material in countries such as Europe, America, Japan, and South Korea.
According to Tarkett statistics, in 2022, the sales of resilient flooring (mainly PVC flooring) in North America accounted for approximately 38.1% of the global market size, while the sales of resilient flooring in Europe accounted for approximately 33.3% of the global market size. Overall, the European and American regions account for over 70% of the global market share.
一方面，PVC地板的主要成分是环保无毒且可再生的聚氯乙烯，而其片材使用的更是经国家认证的绿色环保材料，不含甲醛还有抗菌性能。仅这一优点就足以让PVC地板在极力推崇环保的发达国家夹道相迎。另一方面，PVC地板超轻便的特点也使其安装非常方便，无需大动干戈，自己就可以动手DIY。这对于人工成本高的欧美国家来说，无疑是最经济实惠的装修选择。
On the one hand, the main component of PVC flooring is environmentally friendly, non-toxic, and renewable polyvinyl chloride, and its sheets use nationally certified green and environmentally friendly materials that do not contain formaldehyde and have antibacterial properties. This advantage alone is enough to make PVC flooring popular in developed countries that strongly advocate environmental protection. On the other hand, the ultra lightweight characteristics of PVC flooring also make it very convenient to install, without the need for big fights, you can DIY yourself. This is undoubtedly the most cost-effective decoration option for European and American countries with high labor costs.
2、国内认知度不够，未来增长可期
Insufficient domestic recognition, promising future growth
一方面，中国的PVC地板是在2000年后才有初步发展的，应用领域也常常局限在体育场馆、医院、学校等大型场所，运用在家装上的PVC地板，鲜为人知。
On the one hand, PVC flooring in China only had its initial development after 2000, and its application fields are often limited to large venues such as sports venues, hospitals, and schools. PVC flooring used in home decoration is rarely known.
另一方面，在国人传统的家装观念中，瓷砖和实木地板要更受欢迎，加之环保意识尚未成熟，一定程度上也影响了PVC地板在国内市场的推广。
On the other hand, in the traditional concept of home decoration among Chinese people, ceramic tiles and solid wood flooring are more popular. In addition, environmental awareness is not yet mature, which to some extent affects the promotion of PVC flooring in the domestic market.
